Fast fashion giant Zara has sparked a fierce debate in China after releasing a cosmetics campaign featuring a model with freckles. The model in question is Li Jingwen, professionally known as Jing Wen, and appears in a range of photos posted by Zara on Chinese social media platform, Weibo. Even if we do, it's a small number of people. You must have tried very hard to find such a model," a user on Weibo said. Some miffed users claimed they'll be swearing off Zara altogether after the campaign.
Album Breakables - Design Shi Yi Jia (施忆佳KITTY) - Vol.03
Top Chinese model Li Jingwen appeared in a Zara lipstick commercial with her freckles showing, prompting accusations on social media that the fashion brand. Chinese social media erupts after the fashion retailer published photos of a top model without retouching her freckles.
The freckles on the face of model Li Jingwen, visible on this digital ad for Zara, started a conversation on Chinese social media that had million views. Zara hide caption.
Album Porcelain - Copy Shi Yi Jia (施忆佳KITTY) - Vol.03
Zara campaign sparks heated debate over freckles and beauty in China. Fashion retailer Zara has sparked widespread debate in China by publishing photos of one of the country's top models without retouching her freckles. Li Jingwen, who models under the name Jing Wen, appeared in a seemingly innocuous campaign promoting cosmetics for the Spanish brand.